Herbert Bayer was born in 1900 in Haag, Austria. He works as apprentice in an architectural and graphic design studio. In 1921 he enters the Bauhaus school of design in Weimar, Germany. After graduation Bayer stays in Weimar and becomes a faculty member of the Bauhaus. His Sans-serif font known as Universal was one of the trademarks of Bauhaus esthetics. In 1928 Bayer leaves for Berlin and opens his own graphic design studio. He counts among his clients Vogue magazine.
In 1938, in view of the political situation resulting from the rise to power of the National Socialist party, he decides to leave Germany and moves to New York. He establishes contacts with General Electric and Life Magazine among other leading firms and publications. In 1938 he also organizes an exhibition dedicated to the Bauhaus in its early years (1919-1928) at MoMA. Walter Grupius, former founder and director of the Bauhaus, acting as Chairman of the School of Architecture at Harvard University, attends the inauguration. Bayer starts working for Container Corporation of America (CCA) as their design consultant and moves to Aspen, Colorado. In 1974 he moves to California to work on environmental projects. Bayer dies in 1985.